Evaluation can help in planning and managing a successful engagement initiative. There will be many other considerations in planning good public engagement, and there are many guides to help. However, this document provides some specific ideas for using evaluation to:
— set objectives for engagement
— monitor progress and measure achievements
— identify lessons and help improve practice
Evaluation is a relatively new element of public engagement but is seen as increasingly vital as engagement becomes more widespread and larger in scale. Therefore the need to assess the effectiveness of different approaches, to increase accountability and to learn from experience becomes more important.
Involve 212 High Holborn London WC1V 7BF
020 7632 0120 info@involve.org.uk www.involve.org.uk